Imagine a woman in her mid-30s living in New York.
She’s preparing for IVF, and like so many women entering fertility treatment, she starts paying attention to things she never thought much about before.
She swaps her plastic water bottle for glass. She reads the ingredient labels on her skincare. She replaces a few things in her kitchen. She starts choosing simpler products and cleaner materials where she can.
And somewhere between researching fertility-friendly products and preparing for her next procedure, she realizes something:
What am I actually going to wear during all of this?
She wants something soft.
Something thoughtfully made with clean materials.
Something that supports her while navigating this chapter.
The IVF “plastic detox”
For many women, IVF becomes a moment when they start looking more closely at their everyday environment.
What am I drinking from?
What am I putting on my skin?
What materials am I bringing into my home?
What is touching my body?
It doesn’t have to mean replacing everything overnight or trying to live perfectly.
Sometimes it is simply about becoming more intentional.
Choosing glass instead of plastic when it makes sense.
Simplifying products.
Looking for natural fibers.
Paying attention to materials in a way you may never have before.
And once you start asking those questions, they tend to follow you into healthcare too.
But what about the hospital gown?
Women research their supplements.
Their skincare.
Their food storage.
Their water bottles.
Their fertility clinic.
Their medications.
And then they arrive for a procedure, take off their own clothing and put on whatever gown is handed to them.
Most of us never even think to ask if there is another option.
But more women are starting to.
Can I bring my own gown for IVF?
What should I wear to an egg retrieval?
Can something designed for medical care also feel comfortable and personal?
For most procedures and appointments, bringing your own patient gown is an option.
And having that choice matters.
That’s the bigger mission behind Untethered
Untethered was never created simply to make a prettier hospital gown.
It was created to rethink the experience of being a woman in healthcare.
To ask why clothing designed for some of our most vulnerable moments couldn’t also be soft, thoughtfully made, functional and beautiful.
Why clinical access couldn’t coexist with coverage.
Why comfort couldn’t coexist with medicine.
Why a woman undergoing IVF, chemotherapy, surgery, postpartum care or a long hospital stay shouldn’t be able to wear something that feels more like her.
Our gowns are made from 94% soft, organic cotton with 5% spandex for stretch and movement. Thoughtful snaps provide access for clinical care. Coverage was considered intentionally. And your gown belongs to you.
You can wash it yourself.
Pack it for your appointment.
Bring it back for the next procedure.
Wear it while recovering at home.
And one day, carry it with you into a completely different chapter of your life.
Because women are asking different questions
Women are becoming more thoughtful about what they bring into their homes, what they put on their bodies and what surrounds them during healthcare.
What is this made from?
Is there a cleaner option?
Do I have to use what I’m given?
Can I bring something of my own?
Can I feel more like myself while I’m going through this?
Those questions are bigger than IVF.
They are part of a larger shift toward women wanting more information, more intention and more agency in their healthcare experiences.
And that is exactly where Untethered fits.
We are not trying to change medicine overnight.
We are changing something much simpler: what it feels like to move through it.
